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Staff
Oklahoma Travel Industry Association
3800 N. Portland Avenue
Oklahoma City, OK 73112
(405) 942-1121
(800) 375-8181


 
Debra Bailey, CAE
President & CEO

Serves as Chief Executive of the association, and is responsible for the fiscal management of the association, as well as directing staff activities, office operations, and communication with officers. First point of contact for Oklahoma Tourism Conference, Lt. Governor Summits, and Red Bud Awards. Coordinates with contract lobbyists as needed.  Also serves as CFO for the Oklahoma Restaurant Association.
Patti Colley, IOM, CMP
Chief Strategy Officer

Responsible for communicating the association’s mission and elevating its brand. Directs industry relations and Strategic Partnership Marketing initiatives, as well as marketing collaborations. Oversees activities surrounding association meetings and events. Also serves as Chief Strategy Officer of the Oklahoma Restaurant Association and the Oklahoma Hotel & Lodging Association. 

Audra Hester
Coordinator, Programs, Meetings & Events

Supports meetings and events including event registration for the Red Bud Award event and Lt. Governor Tourism Summit.
Collin Graham
Director, Member Services

Primary responsibilities include new member recruitment, retention, hospitality industry research, and helping members through the challenges of opening and operating a foodservice business. Also ServSafe certified food safety instructor and teaches ABLE certified "ACE" alcohol compliance classes. Directs activities surrounding the development and management of membership preferred supplier and discount programs.

 
Karlie Hart
Manager, Communications & Marketing

Initiates and manages all industry communications including Tourism Recovery E-news  and SNAPSHOT. Also manages web content, marketing, advertising, and photography.

Roberta Helsley
Manager, Education

Manages association activities, as well as member educational experiences and speaker/facilitator considerations. Brings together industry with student classrooms through Oklahoma ProStart and HospitAbilities student programs which foster careers in hospitality, culinary arts, and restaurant management.
Jim Hopper
Oklahoma Restaurant Association President & CEO

Represents industry views and interests before state legislative and regulatory agencies. Coordinates with contract lobbyist. 

Lacey Pierson
Manager, Expo, Meetings & Events

Manages association meetings and events.
Elizabeth Sanchez
Manager, Member Care

Elizabeth oversees member fulfillment including member and nonmember databases, dues billings and collection, retention programs and endorsed partner relations.
 
Julia Jernigan Smith
Contract Lobbyist
Represents industry issues at the state capitol and state agencies.
Benny Vanatta
Contract Lobbyist

Represents industry issues at the state capitol and state agencies.
  
What's Happening
05.02.22
The RedBud Awards Ceremony is an annual event held by the Oklahoma Travel Industry Association recognizing Oklahoma tourism attractions, destination marketing organizations and journalists for their outstanding efforts to serve and promote Oklahoma's tourism industry. The 2022 RedBud Awards will be hosted by the Oklahoma History Center. Lt. Governor Matt Pinnell & Jennifer Reynolds will emcee the awards recognizing outstanding marketing efforts by leading organizations from across the state. Attractions, CVBs, Chambers of Commerce, ad agencies, event managers and regional marketing organizations will compete for the coveted "RedBud Award," honoring the latest, greatest, and most unique marketing strategies from across the state of Oklahoma. The awards represent the highest honor given in the Oklahoma tourism industry. The event is hosted by Visit Edmond and the Edmond Conference Center. The luncheon will be held at the Hilton Garden Inn/Edmond Conference Center.
Save the Date for the Fall Lt. Governor's Travel & Tourism Summit
03.04.22
Join us on Sept. 22 in Woodward and Sept 29 in Ardmore for the Fall Lt. Governor's Travel & Tourism Summits. OTIA has partnered with Lt. Governor Matt Pinnell to produce these fantastic summits! Registration coming soon!

3800 N. Portland Ave., Oklahoma City, OK 73112
 
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