RedBud Awards Categories
Outstanding Agritourism Attraction
Agritourism attractions that have made marked improvements in the facility, have a strong entertainment and/or educational value, marketing, and public relations as well as contribute to the overall tourism industry.
Outstanding New Attraction
Includes attractions that have been in existence for three years or less. Entertainment and/or educational value, marketing and public relations, and overall contribution to the tourism industry are evaluated.
Outstanding Attraction
Attractions that have made marked improvements in the facility, have a strong entertainment and/or educational value, marketing, and public relations as well as contribute to the overall tourism industry.
Best Social Media Campaign
Any use of social media and web applications for marketing or promotional purposes, including social media such as Facebook, Twitter, Instagram, and YouTube, bookmarking sites like Digg and Reddit, or any other applicable application. Entries are to be judged based on quality and effectiveness of message best use of available resources, creativity, and overall outcome of the social media campaign.
Best Partnership
Best use of collaboration to significantly promote an area, attraction, or event. Creativity in soliciting partnerships and effective use of sponsorship dollars will be evaluated. Include an analysis of how the partnership was solicited, how money was used, and what was accomplished through cooperative efforts that may not have been attainable for a single organization working alone.
Outstanding Temporary Exhibit
Any exhibit displayed on a temporary basis (one year or less). The exhibit demonstrates creativity/uniqueness, effective marketing and/or public relations, and any enhancements made to the exhibit since the initial display.
Outstanding New Event
Any festival, fair, or celebration (in existence three years or less) that presents a creative and unique activity, utilizes effective marketing and public relations strategy. Conferences are not eligible for entry.
Outstanding Event
Any festival, fair, or celebration that presents a creative and unique activity, utilizes effective marketing and public relations strategy, and demonstrates any improvements or enhancements from previous years. Conferences are not eligible.
Best Brochure or Publication ($10,000 or less)
Publications will be judged on the use of graphics, creativity, copywriting, photography, layout, design, overall appearance, and quality and effectiveness of the message. Include budget allocated for each brochure/publication and distribution techniques of publications. Books are not eligible for entry.
Best Brochure or Publication ($10,000 or more)
Publications will be judged on the use of graphics, creativity, copywriting, photography, layout, design, overall appearance, and quality and effectiveness of the message. Include budget allocated for each brochure/publication and distribution techniques of publications. Books are not eligible for entry.
Best Website- Small Budget Organization
Websites that are user-friendly and effective, demonstrate creativity, provide visual appeal, are appropriate for target audiences, and achieve goals. Please include the web address and sections to visit. For Organizations with an annual operating budget of less than $500,000.
Best Website- Large Budget Organization
Websites that are user-friendly and effective, demonstrate creativity, provide visual appeal, are appropriate for target audiences, and achieve goals. Please include the web address and sections to visit. For Organizations with an annual operating budget of $500,000 or more.
Outstanding Media Coverage
Any recently published feature story on travel and tourism opportunities in Oklahoma. Include a copy of a published article or video links. Oklahoma travel articles appearing in publications/outlets outside the state are eligible.
Best Overall Marketing Campaign- Small Budget Association
Any combination of the following: print/broadcast advertising, marketing plans, fulfillment efforts, press releases, media relations, other promotional efforts. Creativity, campaign strategy and cohesiveness, effectiveness based on goals and results, media coverage, and use of budget will be evaluated. Please include the marketing plan, budget, press clippings, links to videos. For Organizations with an annual operating budget of less than $500,000.
Best Overall Marketing Campaign- Large Budget Association
Any combination of the following: print/broadcast advertising, marketing plans, fulfillment efforts, press releases, media relations, and other promotional efforts. Creativity, campaign strategy and cohesiveness, effectiveness based on goals and results, media coverage, and use of budget will be evaluated. Please include the marketing plan, budget, press clippings, links to videos. For Organizations with an annual operating budget of $500,000 or more.
Tourism Organization of the Year- Small Budget Association
Entries will be evaluated on the overall performance of the destination marketing organization (i.e. Chamber, CVB, multi-county organization, tribal organization). Entries should show accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.) with the best strategic use of the available budget. Nominations should show creativity in the design, development, and implementation of any projects cited. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed or implemented during the calendar year. For Organizations with an annual operating budget of less than $500,000.
Tourism Organization of the Year- Large Budget Association
Entries will be evaluated on the overall performance of the destination marketing organization (i.e. Chamber, CVB, multi-county organization, tribal organization). Entries should show accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.) with the best strategic use of the available budget. Nominations should show creativity in the design, development, and implementation of any projects cited. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed or implemented during the calendar year. For Organizations with an annual operating budget of $500,000 or more.
Outstanding Agritourism Attraction
Agritourism attractions that have made marked improvements in the facility, have a strong entertainment and/or educational value, marketing, and public relations as well as contribute to the overall tourism industry.
Outstanding New Attraction
Includes attractions that have been in existence for three years or less. Entertainment and/or educational value, marketing and public relations, and overall contribution to the tourism industry are evaluated.
Outstanding Attraction
Attractions that have made marked improvements in the facility, have a strong entertainment and/or educational value, marketing, and public relations as well as contribute to the overall tourism industry.
Best Social Media Campaign
Any use of social media and web applications for marketing or promotional purposes, including social media such as Facebook, Twitter, Instagram, and YouTube, bookmarking sites like Digg and Reddit, or any other applicable application. Entries are to be judged based on quality and effectiveness of message best use of available resources, creativity, and overall outcome of the social media campaign.
Best Partnership
Best use of collaboration to significantly promote an area, attraction, or event. Creativity in soliciting partnerships and effective use of sponsorship dollars will be evaluated. Include an analysis of how the partnership was solicited, how money was used, and what was accomplished through cooperative efforts that may not have been attainable for a single organization working alone.
Outstanding Temporary Exhibit
Any exhibit displayed on a temporary basis (one year or less). The exhibit demonstrates creativity/uniqueness, effective marketing and/or public relations, and any enhancements made to the exhibit since the initial display.
Outstanding New Event
Any festival, fair, or celebration (in existence three years or less) that presents a creative and unique activity, utilizes effective marketing and public relations strategy. Conferences are not eligible for entry.
Outstanding Event
Any festival, fair, or celebration that presents a creative and unique activity, utilizes effective marketing and public relations strategy, and demonstrates any improvements or enhancements from previous years. Conferences are not eligible.
Best Brochure or Publication ($10,000 or less)
Publications will be judged on the use of graphics, creativity, copywriting, photography, layout, design, overall appearance, and quality and effectiveness of the message. Include budget allocated for each brochure/publication and distribution techniques of publications. Books are not eligible for entry.
Best Brochure or Publication ($10,000 or more)
Publications will be judged on the use of graphics, creativity, copywriting, photography, layout, design, overall appearance, and quality and effectiveness of the message. Include budget allocated for each brochure/publication and distribution techniques of publications. Books are not eligible for entry.
Best Website- Small Budget Organization
Websites that are user-friendly and effective, demonstrate creativity, provide visual appeal, are appropriate for target audiences, and achieve goals. Please include the web address and sections to visit. For Organizations with an annual operating budget of less than $500,000.
Best Website- Large Budget Organization
Websites that are user-friendly and effective, demonstrate creativity, provide visual appeal, are appropriate for target audiences, and achieve goals. Please include the web address and sections to visit. For Organizations with an annual operating budget of $500,000 or more.
Outstanding Media Coverage
Any recently published feature story on travel and tourism opportunities in Oklahoma. Include a copy of a published article or video links. Oklahoma travel articles appearing in publications/outlets outside the state are eligible.
Best Overall Marketing Campaign- Small Budget Association
Any combination of the following: print/broadcast advertising, marketing plans, fulfillment efforts, press releases, media relations, other promotional efforts. Creativity, campaign strategy and cohesiveness, effectiveness based on goals and results, media coverage, and use of budget will be evaluated. Please include the marketing plan, budget, press clippings, links to videos. For Organizations with an annual operating budget of less than $500,000.
Best Overall Marketing Campaign- Large Budget Association
Any combination of the following: print/broadcast advertising, marketing plans, fulfillment efforts, press releases, media relations, and other promotional efforts. Creativity, campaign strategy and cohesiveness, effectiveness based on goals and results, media coverage, and use of budget will be evaluated. Please include the marketing plan, budget, press clippings, links to videos. For Organizations with an annual operating budget of $500,000 or more.
Tourism Organization of the Year- Small Budget Association
Entries will be evaluated on the overall performance of the destination marketing organization (i.e. Chamber, CVB, multi-county organization, tribal organization). Entries should show accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.) with the best strategic use of the available budget. Nominations should show creativity in the design, development, and implementation of any projects cited. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed or implemented during the calendar year. For Organizations with an annual operating budget of less than $500,000.
Tourism Organization of the Year- Large Budget Association
Entries will be evaluated on the overall performance of the destination marketing organization (i.e. Chamber, CVB, multi-county organization, tribal organization). Entries should show accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.) with the best strategic use of the available budget. Nominations should show creativity in the design, development, and implementation of any projects cited. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed or implemented during the calendar year. For Organizations with an annual operating budget of $500,000 or more.
